School board members have one mission: to provide the best education possible for all children. Yet negative messages about school boards and public education abound in the media, which tends to cover stories of board dysfunction or controversy or frame public schools as "failing." That's because we've let others tell our story and define the agenda for public education.
How can you change that perception? By telling your stories - of how your board is making a difference, of how your district is improving student achievement, of how public education matters in your community.
This toolkit does not attempt to give you everything you need for a solid communications program. It is designed to spur conversations by your board and district administrators about ways to tell the story of school board leadership and public education. Better public support for public schools is possible, but it requires courageous leadership and a strategic approach that views communications as a never-ending campaign.
It is time to tell your story.